How to build an ethical design business?
- by Deepa Krishnan I went to Kala Ghoda yesterday to meet a young man named Yazad. He is from LA, but is here in Mumbai now. The Parsi entrepreneurial streak is calling to Yazad, and he is plotting his own design label. He wants to launch a brand of ethical, sustainable clothing for millennials. Just before meeting Yazad, I went to the new Translate store at Kala Ghoda, and I couldn't help thinking what a great learning ground this store is. Yazad could learn lots of things from this brand. True to its name, Translate has taken the traditional technique of ikat, as woven in the village of Pochampally near Hyderabad, and translated that into something contemporary, innovative and stylish. Urban women can wear these clothes easily, confidently, in lots of different leisure contexts. Some of the shift dresses can be worn to work as well. Translate has taken care with design and finish; the quality is easily visible. The sizing and cuts are designed for real women, not impossibly ...